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Would Social Media Marketing Boost Success of the OUYA?

By Rob Sutter


It's apparent that gaming is an expensive hobby, from the costly hardware that people spend a lump sum on to the various amounts of hardware which most certainly rack up in due time. However, it's something that people enjoy and view it as an escape, too. Wouldn't it be better, though, if there was an option for more affordable gaming that anyone can get into? This seems to be the case for the upcoming OUYA and I believe social media marketing can help it along.

The OUYA, for those who are out of the loop, will be a system running on Android technology. However, this means that the system is able to be modified and people can play around with it as much as they'd like. In addition, there is a slew of games that developers can create for it, so for independent developers and fans, this may just be a new platform to make use out of. It will go for a price of $99.99, making it the cheapest video game platform out this year.

There are many features about the OUYA which strike me as attractive and the attention to the fan base is definitely at the top. They are going to create games with the users in mind. More specifically, each game is free to try out so if you don't like what you play, you do not have to pay for the full version. On the other side of the coin, though, if you're a fan of what you played, then you can shell out money to play the title in its entirety, giving the consumer more of a freedom of choice.

It's clear that the OUYA is loaded with positives but there may be others who doubt the platform's level of performance. I believe that social media marketing can come into play here, allowing for a greater sense of attractiveness to be shown to the masses. One may find it interesting that the system could be played on both the television and the computer, showcasing great versatility. Companies such as fishbat could highlight many features and this is just one of the many worth showcasing.

It almost seems like the thought of a console you could take part with a screwdriver and play with as you'd like is just a dream. However, the OUYA has made it clear that it wants to keep matters simple, which is probably for the best. It's not looking to directly compete with anything that Sony or Microsoft will offer but it's apparent that it doesn't have to. It's a different kind of platform which, in my opinion, can only serve to let gamers and developers exhibit their creative sides.




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